The denim is a 13.7oz weight which is constructed strictly from 100% Zimbabwean cotton, has been hand picked at a rate of only once a year. The reason for this mirrors the principles that the company was founded on; quality and authenticity. By only picking the cotton once a year, the length and shape of each strand is allowed to maintain its original authenticity, eliminating the short, broken feel which is forged by modern farming techniques. Zimbabwean cotton is known for its thread count, and when woven, produces a luxuriously soft and durable denim. Once the cotton has been collected, it is woven at Shinya Mills on the very same vintage denim looms used to make Levi’s denim. A pink selvedge line adds the brand’s stamp of authenticity.